Which of the following is an example of direct communication between a business and its customers?

Direct communication between a business and its customers involves interactions where there is an immediate exchange of information, allowing for a two-way dialogue. Social media posts exemplify this concept because they not only allow businesses to share information about their products or services but also enable customers to respond, comment, and ask questions in real-time. This engagement fosters a community around the brand and creates opportunities for feedback, inquiries, and relationship building, which are hallmarks of direct communication.

In contrast, television ads, radio announcements, and billboards primarily serve as one-way communication channels where the business delivers its message without the immediate opportunity for customer interaction or feedback. These mediums are effective for brand awareness but lack the direct engagement that social media provides.