Which of the following is NOT a consideration for evaluating channel member relationships?

Evaluating channel member relationships involves assessing various factors that contribute to the effectiveness and efficiency of the distribution network. Communication effectiveness is essential because it ensures that all parties understand their roles, responsibilities, and expectations. Training requirements help in maintaining a knowledgeable team that can effectively represent the brand and work towards common goals.

Promotional strategies are vital in ensuring that all channel members are aligned in how they market and sell products, which ultimately impacts sales performance. These factors directly influence the success of partnerships in the channel.

On the other hand, the cost of products, while important in a broader context of pricing and profitability, does not specifically pertain to the evaluation of relationships among channel members. This aspect is more related to product strategy and overall market positioning rather than the interpersonal dynamics or operational effectiveness within those relationships. Therefore, it stands out as not directly relevant to the criteria used to evaluate channel member relationships.