Which of the following is an example of a brand promise?

A brand promise is the commitment a company makes to its customers regarding the experience and benefits they can expect from its products or services. It encompasses the quality, service, and values that define a brand's identity.

In this instance, the statement about Henderson Photography—"uniquely capturing your special moments is our priority"—clearly articulates a commitment to deliver a unique and personalized service. This promise emphasizes the company's dedication to providing memorable and individualized experiences for its clients, which is essential in the photography business where capturing personal milestones is key.

The other choices present factual information or promotional messages but do not convey a brand promise in the same way. For instance, detailing credit terms and prices can entice customers but lacks the deeper emotional commitment associated with a brand promise. Similarly, specifying the locations of Cup O' Joe reflects convenience but does not encapsulate an emotional expectational commitment to customers. Thus, the statement from Henderson Photography stands out as it effectively communicates a central value proposition that resonates with the brand's mission and connects with customers on a personal level.