Which marketing strategy involves a business representative discreetly promoting products while appearing to be an everyday consumer?

Stealth marketing is a strategy where a business representative promotes products in a way that is not overtly apparent, making it seem as though they are just an everyday consumer. This method is designed to create authentic engagement with potential customers, as the promotion feels more natural and less contrived than traditional advertising.

In stealth marketing, the representative might use the product in a public setting, share positive experiences casually, or engage in conversations that highlight the product's benefits without overtly selling it. This can lead to more genuine interest from passersby, as they may be more inclined to trust recommendations from someone they perceive as a peer rather than a salesperson.

Stealth marketing is effective because it leverages word-of-mouth and social influence, tapping into the consumer's desire for authenticity and personal connection in a brand experience. As such, it is an innovative approach in today's marketing landscape, especially when consumers are increasingly resistant to hard sales tactics.