What is the primary audience for DECA’s activities?

The primary audience for DECA’s activities consists of high school and college students who are interested in pursuing careers in business. DECA is an organization focused on preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Its programs, competitions, and resources are specifically designed to engage students at these educational levels, providing them with the skills, knowledge, and experiences that will enhance their career aspirations.

By offering a wide range of business-related challenges and educational opportunities, DECA supports students in developing essential competencies and networking with industry professionals. This focus on high school and college students is central to DECA's mission of fostering a better understanding of business concepts and practices, ultimately preparing students for successful careers in the business world.