What interactive communication channel do businesses use to distribute information to their publics?

Blogs serve as an effective interactive communication channel for businesses because they not only allow for the dissemination of information but also facilitate engagement with the audience. Through blogs, companies can share insights, updates, and expertise while encouraging feedback and comments from readers. This interaction builds a community around the brand and allows for two-way communication, which is essential in fostering relationships with customers and stakeholders. Blogs can also be easily updated, shared, and promoted across various platforms, making them a dynamic tool for engaging with the public and distributing valuable information.

In contrast, faxes, publications, and DVDs are more static forms of communication that do not typically allow for direct interaction or immediate feedback from the audience. They may have their uses in certain contexts but lack the interactive components that blogs provide.