What interactive communication channel do businesses use to distribute information to their publics?

Blogs serve as an interactive communication channel that businesses use to effectively distribute information to their publics. They allow for a two-way communication approach, where businesses can share insights, updates, and information while also encouraging reader engagement through comments and discussions. This interaction helps build community and fosters relationships between the business and its audience.

In contrast, faxes, publications, and DVDs are more static forms of communication. Faxes are typically used for sending documents rather than engaging audiences interactively. Publications, while informative, often do not allow for immediate feedback or interaction. DVDs, similar to publications, provide content that is not easily interactive or conducive to real-time communication. Thus, blogs stand out as the best option for fostering interaction and engagement with an audience.