What aspect of student development does DECA place a strong emphasis on?

DECA emphasizes personal and professional growth as a key aspect of student development. This focus aligns with its mission to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. By prioritizing personal and professional growth, DECA provides students with opportunities to enhance their leadership skills, develop a strong work ethic, build self-confidence, and foster networking abilities. These skills are essential for success in both academic and professional settings, enabling students to navigate challenges and seize opportunities as they progress in their careers.

While emotional intelligence, academic performance, and physical fitness are important aspects of overall student development, DECA’s core programming is designed to cultivate a holistic approach that integrates these elements into personal and professional development, ensuring students are well-rounded in their abilities and prepared for future endeavors.