To ensure the effectiveness of a print advertisement, what should be coordinated?

Creating visual appeal is essential for the effectiveness of a print advertisement because it captures the attention of the audience and communicates the main message at a glance. In advertising, visual elements such as images, colors, fonts, and layout play a vital role in attracting viewers and maintaining their interest. A well-designed visual can evoke emotions, enhance brand recognition, and differentiate the advertisement from competitors.

While humor can be an effective tool if used appropriately, it may not always resonate with every audience or context, and it does not guarantee the advertisement's success. Subliminal messages, which aim to influence consumers subconsciously, can be controversial and are often deemed unethical or ineffective in the long run. Communicating quality is important for establishing trust and value, but without a visually appealing design, the message may not even reach the audience effectively. Thus, while all of these elements can contribute to an advertisement's overall impact, creating a strong visual appeal is critical for engaging and retaining the attention of potential customers.