To develop appealing promotional messages for a target audience, a marketer might profile the typical buyer by considering which demographic factors?

The selected answer highlights key demographic factors that are crucial for understanding and appealing to a target audience in marketing. Age, gender, and income are fundamental demographic components because they provide essential insights into consumer behavior and preferences.

Age allows marketers to tailor their messages to align with the experiences, interests, and needs of different generational cohorts. For example, products and messaging that resonate with younger consumers may differ significantly from those aimed at older demographics.

Gender is another vital factor as it often influences purchasing decisions, preferences, and behaviors. By profiling buyers based on gender, marketers can create targeted campaigns that reflect the values and interests of different genders, increasing the relevance of their promotional messages.

Income is particularly important because it directly affects consumers' purchasing power and spending habits. Understanding the income levels of the target audience enables marketers to position their products more effectively and set appropriate price points, ensuring the promotional messages cater to the affordability and desirability of the products offered.

These demographic factors together create a comprehensive profile of the target audience, allowing marketers to develop strategies and messages that are more likely to resonate, engage, and ultimately convert potential customers into buyers. This approach fosters a deeper connection with the target demographic, enhancing the effectiveness of promotional efforts.