To attract attendees to a trade-show booth, what method could be most effective?

Holding a prize drawing or raffle is an effective method for attracting attendees to a trade-show booth because it creates an immediate incentive for people to visit your booth. This strategy generates excitement and engagement, making it more likely that individuals will stop by to learn more about your products or services. A raffle can also expand your reach, as it encourages attendees not only to engage with your booth but also to share information about the prize with their networks, potentially increasing foot traffic.

This method stands out because it taps into the psychology of reward; the chance to win a prize can motivate attendees to participate, providing them with a strong reason to visit your booth rather than just pass by. It adds an interactive element to the experience as well, making the booth more memorable.

Other methods might not capture attention in the same way. Sending product coupons can be effective but lacks the immediate engagement factor. Placing business cards on a display table may not actively draw attendees in, as it doesn't create a dynamic interaction. Having plenty of seating available could enhance comfort but doesn’t provide an incentive or reason for attending; instead, it may lead to reduced interaction as attendees might sit rather than engage with the booth.