Alexandria, a loyal customer of Look-So-Good cosmetics, tells everyone about the products. What type of marketing is she demonstrating?

The type of marketing Alexandria is demonstrating is commonly referred to as organic marketing. Organic marketing is based on attracting customers through genuine interactions and word-of-mouth recommendations rather than paid advertisements. Alexandria's loyalty to Look-So-Good cosmetics and her willingness to share her positive experiences with others exemplify the essence of organic marketing. This form of marketing builds trust and credibility, as recommendations from friends or loyal customers often hold more weight than traditional advertisements.

In this scenario, Alexandria acts as a brand advocate, which is a key element of organic marketing. It relies on customer advocacy and satisfaction rather than strategic promotions or campaigns. Thus, her actions perfectly illustrate the principles of organic marketing, where the focus is on cultivating a genuine connection with the audience and encouraging them to share their experiences naturally.